The Shop tab is where your profile visitors can find all the products you’ve tagged in your Instagram posts, including the content that features them.Ĭollections. With product stickers, ecommerce brands can tag specific products in Stories, just like you can with standard product tags in posts. This allows shoppers to click on your tags and quickly shop your catalog of products. Product tags on Instagram are similar to tagging other users in your posts, except you’re tagging your products. In a nutshell, Shoppable Posts let you add product tags to your content so people can buy directly from them. Read more: Getting Started on IG: A Beginner’s Guide to Instagram Marketing How to sell products on Instagramīefore we dive into specific examples of how top brands use Instagram Shopping, let’s quickly outline the four main tools you can use together to drive organic sales from Instagram: If you choose to upload products manually, here’s the product info you’ll need to include: Or, you can connect a Partner Platform like Shopify to automatically import your items. If you’re selling a small amount of products, you can manually upload product information to your catalog. Then you’ll need to upload your inventory. If you’re an online retailer, you’ll want to create an ecommerce catalog. Then choose the catalog type you’ll create. Once in Commerce Manager, click + Add catalog. Commerce Manager is a feature within Facebook Business Manager that lets you set up a Facebook Shop. Start by logging in to your Meta Commerce Manager. To sell products through Instagram, you’ll need to connect your Instagram account to a catalog. You can also create your shop through Meta Business Manager. Select Business, then tap the Set Up Instagram Shopping link. Tap to open the menu in the upper right corner and tap Settings. Open up your Instagram app and head to your profile. Once you’ve taken care of the step-by-step details above, you should be all set to start selling your physical products on Instagram.
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How to set up Instagram Shopping nativelyįirst things first. Sync your product catalog, discover and promote the most popular product features, and create your ad campaigns, all within Shopify. When you sell on Instagram and Facebook with Shopify, there are apps and integrations that connect your inventory, marketing, customer, and Instagram sales metrics into a central database. Note that this works if you’re on the Shopify Basic plan or above.
It takes 24 to 48 hours for Facebook to review your products. Review and accept the terms and conditions, then click Request approval.
Connect the required Facebook accounts to the Facebook sales channel.Click Set up to start in the Instagram Shopping section.From your Shopify admin, click Facebook under Sales channels in the left menu bar.You can use Shopify to create, track, and manage your ad campaigns and orders with Instagram, as well as customize your Shop and bring the look and feel of your Shopify store to it.īefore you start selling on Instagram, you’ll need to make sure you’ve set up a Facebook business page and have products in your Facebook catalog. When you connect your online store to the Facebook sales channel, your Shopify products automatically sync to Instagram so you can create ads and Shoppable Posts easily.
Selling on Instagram with an ecommerce platform like Shopify is simple.
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